As a new player in a highly competitive market, it will be critical for the Company to differentiate itself from the competition whenever possible. The first step is to adopt the well-known brand 3. The Company will also offer a user friendly tariff plans that target a significant portion of the mass market prepaid users through an extensive network of exclusive and non-exclusive distributors. Our strategic focus on simplicity and affordability has been in all our marketing and advertising approaches, leading to a high level of customer brand awareness. 3 achieved high customer mindshare in the rest few months of operations, rising to 92% at the end of 2007.