With the launch of 3G service in December 2004, Partner established itself as Israel's leading provider of high speed mobile communications services. By offering the most user-friendly and cutting edge data and content services, Partner is the innovation leader in the Israel wireless market. Partner is consistently recognised in the market for its high-quality customer care and branding campaigns. In fact, Partner's brand orange™ is the strongest telecom brand in the country and the second strongest brand in Israel's entire consumer market. In January 2007, Partner was granted a domestic fixed telecommunications services licence by the Ministry of Communications of Israel. It has also received the right to offer voice over broadband services using the infrastructure of other operators to access customers and to provide them with fixed-line telephony service without payment to infrastructure owners. Partner also provides business customers with transmission services throughout the country.